10 products were found matching your search for Celebrity Endorsements in 2 shops:

Perhaps the best golfer ever, Tiger Woods rocketed to the top of a once whites-only sport. Endorsements made him a global brand and the world’s richest athlete. The child of a multiracial marriage, Woods and his blond, blue-eyed wife, Elin Nordegren, seemed to represent a new postracial America. Then, in late 2009, Woods became embroiled in a sex scandal that made headlines worldwide. In this concise yet far-reaching analysis, Orin Starn brings an anthropologist’s perspective to bear on Tigergate. He explores our modern media obsession with celebrity scandals and their tawdry ritualized drama, yet he offers much more than the usual banal moralizing about the rich and famous. Starn explains how Tiger’s travails and the culture of golf reflect broader American anxieties—about race and sex, scapegoating and betrayal, and the role of the sports hero. The Passion of Tiger Woods is required reading for all those interested in the high-stakes world of professional golf, the politics of sports and celebrity, and the myths and realities surrounding the flawed yet riveting figure who remains among the most famous athletes of our time.

While the Tom DeLonge Signature Starcaster Electric Guitar in Satin Surf Green is a product of the collaboration between Blink-182 guitarist Tom DeLonge and renowned musical instrument manufacturer Fender, it's more than just a celebrity endorsement. This unique instrument is designed with an offset semi-hollow body, enhancing its resonance and tonal depth, while the Seymour Duncan SH-5 Duncan Custom humbucker, hand-built in the Seymour Duncan California factory, provides a turbo-charged tone that's ideal for delivering chunky power chords and crunchy riffs.The guitar's streamlined control setup, featuring a single master volume combined with a treble bleed circuit, ensures the preservation of the guitar's natural high-end. This results in sparkly clean and chime-y edge-of-breakup tones, even when the volume is dialed back. The Tom DeLonge Starcaster is not just about power and tone, but also about comfort and playability. The modern "C" neck, crafted from roasted maple for optimal stability and resonance, features medium jumbo frets on a 12"-radius rosewood fingerboard, offering a modern feel that suits almost any playing style. The guitar also boasts Fender's locking tuners for rock-solid tuning stability, and a fully adjustable bridge with a stop tailpiece, enhancing both the instrument's classic look and its tuning stability. The back of the headstock and the custom-crafted neck plate feature DeLonge's original signature artwork, adding a personal touch to this unique instrument.Whether you're a Blink-182 fan seeking to emulate the band's signature sound, or a musician in search of a unique instrument that delivers a powerful punch, the Tom DeLonge Signature Starcaster Electric Guitar in Satin Surf Green is a must-have addition to your collection.

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

This is the definitive guide to pot culture from the world's most trusted name when it comes to getting stoned. This practical and playful handbook features in-depth information on pot's high-story and place in popular culture, ganja globetrotting destinations, pot skills, "pot luck" recipes, celebrity endorsements and observations, famous marijuana strain profiles, stoner slang, and "420 Things to Do When You're High". Ever wonder how often to change your bongwater? The most effective method for baking potent pot brownies? How to deal with your dealer? The best destinations for a ganja getaway? Where to find the weed once you get there? How to hide herb in your car? Whether to grow your own? Who to call if you get busted? Or how something as wonderful as marijuana ever got to be illegal in the first place? Lucky for you, it's all here, in "The Official Pot Smoker's Handbook", the first book of its kind from "High Times", the world's most trusted name when it comes to getting stoned.Since 1974, "High Times" magazine has reported on the smugglers, growers, dealers, artists, activists and everyday heads who make up the marijuana culture, a torch passed down from Chinese herbalists, Islamic hashish-eaters, African herbsman, Jamaican rastas, Pancho Villa's Mexican revolutionaries and New Orleans' legendary jazz-cats, to beatniks, hippies, yippies, punks, ravers and hip-hoppers, and now on to a new generation of stoners, scattered like seeds across the Earth, but globally connected by a common philosophy, an underground etiquette and the ongoing struggle to free the weed. "The Pot Smoker's Handbook" rolls all of this collected wisdom together into a single, indispensable ganja guide-whether you want to light up yourself or just hang out for the contact high.

Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920.This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.

Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920.This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.

This book explores the secrets behind Drakes transformation from a quiet Jewish kid to a hit TV star to a worldwide musical sensation. You will learn everything youd like to know about this famous celebrity, including information on his family, his major awards, his commercial endorsements, and much more! Youll also read about the various struggles that Drake faced, both as he grew up and even now, after he has achieved an elite level of fame. Fortunately, the singer who Started from the Bottom has landed on top of the world, and youll get the inside scoop on all the people he has helped through his stardom and wealth. This book will show you that there is much more to the #YOLO star than meets the eye! Mason Crests editorial team has placed Key Icons to look for throughout the books in this series in an effort to encourage library readers to build knowledge, gain awareness, explore possibilities and expand their viewpoints through our content rich non-fiction books. Key Icons are as follows: Words to Understand are shown at the front of each chapter with definitions. These words are then used in the prose throughout that chapter, and are emboldened, so that the reader is able to reference back to the definitions- building their vocabulary and enhancing their reading comprehension. Sidebars are highlighted graphics with content rich material within that allows readers to build knowledge and broaden their perspectives by weaving together additional information to provide realistic and holistic perspectives. Educational Videos allows the reader to view videos by scanning our QR codes, providing them with additional educational content to supplement the text. Examples in this series include music videos, speeches, iconic moments in the music industry and much more! Text Dependent Questions are plac

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

NEW EDITION, REVISED AND UPDATED Leadership and Self - Deception, The Arbinger Institute's first book, The Anatomy of Peace has become a worldwide phenomenon - not because of a media blitz, movie tie - in, or celebrity endorsement, but because readers have enthusiastically recommended it to colleagues, relatives, and friends. The Anatomy of Peace asks, What if conflicts at home, conflicts at work, and conflicts in the world stem from the same root cause? What if we systematically misunderstand that cause? And what if, as a result, we unwittingly perpetuate the very problems we think we are trying to solve? Through an intriguing story we learn how and why we contribute to the divisions and problems we blame on others and the surprising way that these problems can be solved. Yusuf al - Falah, an Arab, and Avi Rozen, a Jew, each lost his father at the hands of the other's ethnic cousins. The Anatomy of Peace is the story of how they came together, how they help warring parents and children come together, and how we too can find our way out of the struggles that weigh us down. This second edition includes new sections enabling readers to go deeper into the book's key concepts; access to free digital study and discussion guides; and information about The Reconciliation Project, a highly successful global peace initiative based on concepts in ''''The Anatomy of Peace''''.

Interest in the vegan studies field continues to grow as veganism has become increasingly visible via celebrity endorsements and universally acknowledged health benefits, and veganism and vegan characters are increasingly present in works of art and literature. Through a Vegan Studies Lens broadens the scope of vegan studies by engaging in the mainstream discourse found in a wide variety of contemporary works of literature, popular cultural representations, advertising, and news media. Veganism is a practice that allows for environmentally responsible consumer choices that are viewed, particularly in the West, as oppositional to an economy that is largely dependent upon big agriculture. This groundbreaking collection exposes this disruption, critiques it, and offers a new roadmap for navigating and reimaging popular culture representations on veganism. These essays engage a wide variety of political, historical, and cultural issues, including contemporary political and social circumstances, emergent veganism in Eastern Europe, climate change, and the Syrian refugee crisis, among other topics.Through a Vegan Studies Lens significantly furthers the conversation of what a vegan studies perspective can be and illustrates why it should be an integral part of cultural studies and critical theory. Vegan studies is inclusive, refusing to ignore the displacement, abuse, and mistreatment of nonhuman animals. It also looks to ignite conversations about cultural oppression.